In December, Health Canada initiated a campaign aimed at educating teens on the potential health risks of vaping.
The campaign features paid and social media ads that urge parents to start discussing vaping health risks with their teens.
Next month, Health Canada will launch another campaign aimed directly at teens. Social media influences, paid ads as well as “hands-on learning events” in both high schools and community venues will take place for youth 13 to 18 years old.
In the U.S., a study tracking teen substance use since the 70’s has documented an unprecedented spike in the number of teens using e-cigarettes. Research has shown roughly one in five high schoolers and one in 20 middle schoolers in America use vapes.
According to Health Canada, research is in its “early stages” but officials say both unpublished research as well as international data paint an alarming picture.
Vaping has made headlines at Canadian high schools recently after St. Joseph High School announced it has removed bathroom doors and instituted a $305 fine to discourage students from vaping indoors.
With files from the Canadian Press.